1. The Effects Of Attitude Framing On Attitude Resistance
... example, research has demonstrated that political campaigns in which candidates present negative, logical information about their opponents yield higher voter turnout than do positive political campaigns. Just as negative information can be more impactful on attitudes and negative attitudes can be more impactful on behavior, it is possible that merely perceiving one's attitudes as being negative will ... have similar effects. Depending on how an issue is framed, people can think of themselves as having ... two studies, participants were led to create attitudes toward either candidates ...
- Word Count: 421
- Approx Pages: 2
- Grade Level: Undergraduate