1. Research Proposal - E-Commernce
... the price, access to information, comments and review on a particular product before they purchase. (Vinerean, 2013) Vinerean also suggested that consumers purchasing behaviour are mostly affected by two main factors, which are the consumer characteristics (including behavioural characteristics that they will start looking for product information and review online before they purchase and the experiences) and environment influences ... such as social influence and peer influence; and the online social network such as Facebook and Twitter are good platform for customers to gather informat...
- Word Count: 1286
- Approx Pages: 5
- Has Bibliography