1. Start Something That Matters by Blake Mycoskie
... that can do well and good at the same time, while telling the story of how it's worked for him. Blake begins the book by using the first chapter to summarize how he got the idea for his most successful company, and how it got it's feet off the ground. The company he created is called TOMs, short for Tomorrow's Shoes, and he got the idea while Vacationing in Argentina in ... 2006. While touring the country, he noticed two main things. One was that ... away alpargatas. Slowly gained popularity day by day, TOMs got big enough where their story reached editors at the LA Times, gaining them...
- Word Count: 2616
- Approx Pages: 10