1. Services marketing
... ) "In traditional international marketing models focusing on the needs of manufacturing firms, the internationalization process can start in a minor scale using indirect export channels followed by a step-by-step move towards more direct channels. This enables the firm gradually to increase its understanding of quality expectations, personnel requirements, distribution and media structures, and buying behavior peculiarities on the foreign market ... Direct export of services may basically take place on industrial markets. Consultants and firms repairing and maintaining valuable equipment ...
- Word Count: 3414
- Approx Pages: 14
- Has Bibliography
- Grade Level: Undergraduate