1. Ethnicity In Marketing
... ). Blacks, Hispanics, Asians account for 79 million out of 281 million Americans (Business Week, 2001). Collectively they represent an estimated $1 trillion in annual spending power Business Week, 2001). This has had companies trying to come up with new strategies to target these ethnic groups. Advertisers have ... carry clothing and cosmetics specially designed for Hispanics (Business Week, 2001). Bank of America has prospered by targeting Asians in San Francisco with separate TV campaigns at Chinese, Koreans and Vietnamese (Business Week, 2001). But for many marketers, such an effort w...
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