1. World Music and Globalization
... a marketing strategy. In Fairley's excerpt, he addresses how small independent companies played a big role in the marketing of world music by starting the "world music movement" in the United Kingdom (Fairley, 2001, p. 276). Even though, the world music movement was initialized through recording and licensing decisions, the individual recording companies behind the decisions were driven by their commitment to ... and 'third-world' musicians. Fairley explains the encounter between a musician with a global reputation and local musicians in a concept called the Cooder paradigm, where mu...
- Word Count: 1189
- Approx Pages: 5
- Has Bibliography
- Grade Level: Undergraduate