1. "In a world of constant change, strategy is redundant. What
... compete with rivals already shows that without any relations with its environment, a business could simply not be. It needs to be in touch with the outside world in order to be successful. Considering the world is "constantly changing-, does this mean that companies need to focus only on reacting in an effective and flexible way to these changes? therefore undermining the importance ... two major external forces which may have an influence over a company's decision. The macro environment and the industry in which the company is. The macro environment concerns aspects of the world which ...
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- Approx Pages: 6