1. Uses of the Internet
... also states "uses and gratifications has always provided a cutting-edge theoretical approach in the initial stages of each new mass communications medium (3). Different studies have focused on the uses and gratifications perspective to determine the motives for using the Internet and the needs met by using it. Flaherty, Pearce, and Rubin have investigated the use of the Internet as a functional alternative to face-to-face communication (250). Their study ... & American Life Project. 13 December 2001 . O'Sullivan, Tim, John Hartley, Danny Saunders, Martin Montgomery and John Fiske. Key C...
- Word Count: 3136
- Approx Pages: 13
- Has Bibliography
- Grade Level: High School