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Destination Marketing

 


             Relationer och nãtverkstãnkande 18.
             Exempel på olika fÖrutsãttningar - delvis samma metod 20.
             Turkiet 20.
             Grekland 21.
             VarfÖr vissa destinationer får problem 22.
             Terrorismens betydelse fÖr destinationens image 23.
             Andra effekter 24.
             Vad hãnder med Bali 25.
             Kapitel IV: Slutsatser och diskussion 27.
             Bibliografi 30.
             Bilaga A: Brev till Hotell Lappland AB 32.
             Bilaga B: Brev till Turkiska Statens Turistbyrå i Stockholm 33.
             Bilaga C: Brev till Grekiska Statens Turistbyrå i Stockholm 35.
             FÖRTECKNING ÖVER TABELLER.
             Nummer Sidan.
             Kommunal marknadsfÖring av turism 15.
             Riktad marknadsfÖring eller ej 15.
             De lãnder svenska kommuners marknadsfÖring vãnder sig till 16.
             Utvalda marknadssegment fÖr svenska kommuner 16.
             "As long as you carry your troubles with you on your journey, you will never enjoy the beauties of the destination you have chosen and will therefore find no relief.".
             (Socrates).
             Kapitel I.
             STUDIEN I ALLMÄNHET - INTRODUKTION I ÄMNET.
             Denna studie av destinationsmarknadsfÖring tãcker ett viktigt, relevant och aktuellt ãmne. Delvis beror detta på relativt nyligen intrãffade hãndelser i vãrlden, vilket denna uppsats tyvãrr inte har mÖjlighet att reflektera Över annat ãn i korthet. Delvis beror det också på att det ãr ett vãldigt viktigt ãmne. Av de 178 stater som fanns representerade i FN 1990, utgjorde turismen den viktigaste eller nãst viktigaste nãringen i mer ãn hãlften. Utan tvekan ãr detta en av de primãra anledningarna till att lãnder, regioner, och stãder Över hela vãrlden, nu Öppnat Ögonen fÖr vad som kan utgÖra en mycket viktig inkomstbringande aktivitet; destinationsmarknadsfÖring.


Essays Related to Destination Marketing

1. Tourist destination image

This essay discusses the creation of destination images in an international context. ... The debate on globalisation versus localisation of marketing parameters has intensified over the last few decades with positions ranging from beliefs in the homogenisation of consumer demands to the idea that markets remain culturally diverse despite the increasing interconnectedness of the world. ... This very much rests with the fact that tourism destinations exist outside the context of tourism consumption. ... This argues for locally adapted features in international promotion of tourism destinations....

  • Word Count: 1677
  • Approx Pages: 7
  • Has Bibliography
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2. Marketing Tourism

Marketing Tourism Aim: To examine the effects of marketing techniques used in tourist brochures or web sites. The aim of this assignment is to investigate the effects of marketing techniques used in tourist brochures or web sites. ... The marketing techniques used by people employed in the tourism industry in attempt to sell products to tourist and weather I believe these methods are ethical. ... The climate in a destination is also a major factor when choosing a preferred destination to travel to. ... The marketing techniques used in this brochure I believe are good as it tell the i...

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3. Internet Marketing

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4. Tourism marketing CFS

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  • Word Count: 2859
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5. Airlongways 2011 Bahrain Edition Busines Similation

In this year the company will sort to improve its marketing endeavours in order to improve the company's image in the public domain. The marketing message to be passed out to the clients will be the strengths and competitiveness of the company. In addition, the marketing team will try its level best in changing the image of the airline capability. ... The reason to this is that the destination is a high traffic destination. ... Hence a change in the number of flights to the destination therefore the plan is to have a maximum of two flights to the destination. ...

  • Word Count: 1384
  • Approx Pages: 6
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6. NITB Strategy

This process determines the most effective contribution that NITB can make to the development and marketing of tourism in Northern Ireland and should complement the future international promotion of Ireland on a cross-border basis. Specifically this process was designed with the following imperatives: - • That NITB will best serve the industry by giving a strategic lead based on our understanding of what our consumers value • Develop and keep under review the sustainable marketing proposition for Northern Ireland to produce an effective and cohesive communication with its con...

  • Word Count: 462
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7. Case Analysis

Carnival Corporation is very innovative in its marketing strategies. ... WeaknessesUnfocused marketing and product strategy Carnival's main weakness is that they offer too many destinations for cruises and try to appeal to too wide of a customer base. Too many destinations make it difficult for consumers to associate the brand with a specific area of travel. ... When vacationers think of an enjoyable and reasonably priced destination they usually decide on a resort, such as Disney World or Club Med, instead of a cruise ship. ... Marketing strategies will need to be modified appropri...

  • Word Count: 1545
  • Approx Pages: 6
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8. Why a Graduate Degree

Been a product manager for the pharmaceutical industry requires a lot of expertise and technical knowledge in sales and marketing. I have a bachelor degree in General Science without any courses in marketing or business administration. My only sales and marketing knowledge is the fifth teen years of experience in pharmaceutical business in the department of sales and marketing. ... Another reason that I want to earn a Graduate Degree is to learn more in Business Administration and Marketing to have the knowledge of who to apply and use the most commonly used marketing tools that are utilize in...

  • Word Count: 393
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9. The Relevance Of Sustainability Within The Context Of Tourism Management And Development

An obvious positive example would be ecotourism in a destination area. ... Mediterranean destination areas are an example of unsustainable management. ... In Llangollen "tourist chiefs have ploughed over £100'000 to develop a marketing programme for the town- BBC Online (2002) after certain landmarks in the Llangollen were discovered to be connected to King Arthur. This would be likely to be a huge tourism opportunity and with the local council giving a large some of money to marketing the area, it could be said that the area is neglecting sustainability in order to get...

  • Word Count: 1319
  • Approx Pages: 5
  • Has Bibliography
  • Grade Level: Undergraduate