1. BMG
... music and customer has no loyalty towards record company. Conclusion from consumer behavior: o No major company has any distinct competitive advantage in terms of product differentiation. o Internet shops should provide all genres/artists/hits just like retail shops to be successful and not just few companies' records. o Piracy can become key threat to industry as more consumers become tech-savvy. Industry ... sites will add to customer interest as music fans. But these sites should be made as seamless as possible with the umbrella site getmusic.com. Initially customers will go to all d...
- Word Count: 1481
- Approx Pages: 6
- Grade Level: High School