1. Uses of the Internet
... the Internet. They hold this belief because of the broad range of communication opportunities that the Internet offers. Uses and gratifications is an "approach to the study of media audiences which proposes that audience members' consumption of media output is motivated and directed towards the gratification of certain individually experienced needs- (O'Sullivan et ... ."" Information, Communication & Society. 2,3(1999): 277-299. Lederman, Linda Costigan. "Assessing Educational Effectiveness: The Focus Group Interview as a Technique for Data Collection."" Communication Education. 39,2(1...
- Word Count: 3136
- Approx Pages: 13
- Has Bibliography
- Grade Level: High School