1. Xerox
... acquiring new businesses that it failed to capitalize on breakthroughs, like the personal computer, made in its famous Palo Alto Research Center. In the Digital Age, the company greatly underestimated the inkjet printer, allowing Hewlett-Packard Co. to assume a leadership position in the profitable inkjet market. Xerox's ... would rival Xerox's in price and quality. Thoman worried about the potential losses Xerox would suffer if it continued to focus only on these digital copiers. His concerns led him to call for changes in the company's strategy and focus. "He wanted to push hard into co...
- Word Count: 2291
- Approx Pages: 9
- Grade Level: Undergraduate