1. The objectives and measures of the balance scorecard
... return on capital employed, operating income, project profitability, and cash flow. In the balance scorecard the financial measures play a dual role. First they identify the financial performance that is expected from the strategy that the organisation implements and secondly they provide the goals and targets which the other 3 perspectives objectives strive for. The Customer Perspective looks at the question of how do we appear to our customers? Its primary aim ... translated into tangible goals and actions and thus create value for the company. Measures were set out in each perspectiv...
- Word Count: 2837
- Approx Pages: 11
- Has Bibliography
- Grade Level: Undergraduate