1. Brand Loyalty
... - brand loyalty relationship There are many conditions that influence the factors, which are crucial in stimulating brand loyalty successfully. These, a/o., include the market share, competition, price, brand switching costs, number of substitutes, and so on. However, less obvious, but still, very important factors include the ones proposed by De Ruyter and Bloemer in their article about customer loyalty in extended ... to deal with this subject in this specific way, is because they find it useful to do this in the same way as George (1991), Judge (1993) and George & Jones (1996) did in...
- Word Count: 1760
- Approx Pages: 7
- Grade Level: Undergraduate