1. Amazon.com
... Consumers are able to switch by buying from shops, shipping centers and stores. • Low brand loyalty for Amazon products increases substitution threats. • Consumer's propensity to substitute is high as consumers can opt for shopping in shopping centers, supermarkets and hypermarkets. • Low brand recognition and loyalty for Amazon increases substitution threat. 6.0) CPM (David, 1998)(refer to ... conditions, culture and also customer preferences. In order for Amazon to be successful, it must select potential partners who has good relations with the local government, has high access t...
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- Approx Pages: 30
- Grade Level: High School