1. Satellite Radio - Industry Analysis
... . With the advent of dual-signal receivers and low switching costs, there will be nothing stopping dissatisfied XM customers from changing their SAT radio service provider to Sirius. What attracts people to satellite radio even more than nationwide coverage is the variety of programming choices available ... brand name in both the automobile and electronics industries and gain market share from sales. New car sales is a particularly attractive channel for XM because of constraints associated with implementing after-market SAT radio technology. Because of its large size, it's difficult to ...
- Word Count: 2299
- Approx Pages: 9
- Grade Level: Undergraduate