1. Marketing New Technologies
... usage has significantly increased over the years due to a variety of applications that can be accessed. Marketers have recognized this shift in consumer behavior and have been utilizing it as a new distribution channel to gain consumers' attention. This also appealed to Apple Inc., and in response they developed iAd a platform for businesses to advertise their products and services through applications on ... shown in an iAd, they are not forced to engage in any activity. iAds on smartphones are no different than commercials on television. Marketers are simply taking advantage of the ne...
- Word Count: 875
- Approx Pages: 4