1. Sears Modern Homes
... and Company began selling building materials in addition to the tens of thousands of items already offered in their mail-order catalog. By 1908, customers were invited to write in and ask for a copy the "Book of Modern Homes," which featured house plans and building materials. The same year the general ... had grown thinner through the years and the situation worsened as the country struggled through the Great Depression. The 1932 Sears, Roebuck and Company annual report disclosed that the Modern Homes department was operating at a loss, with sales dropping 40% in one year. For the next ...
- Word Count: 2900
- Approx Pages: 12
- Grade Level: High School