1. Customer Relationship Management
... CRM system. 7.5 Application integration CRM is basically an information system. With the increasing complexity of CRM and ERP systems, IS professionals are required to design and integrate CRM modules into existing IS systems. Thus they have to be acquire knowledge on the various IS systems as the barriers among systems are increasingly blurred. 7.6 Training and Certification With the increasing complexity of ... professional to be trained and certified in CRM so that they are better equipped with the appropriate knowledge for the operation of a CRM system. 8. Challenges in adopting CRM...
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