1. Click and Brick Marketing
... 2.2 million computers linked by telephone on more than 32,4000 connected computer networks and is accessible in 135 countries and territories (Kotler, P. 2000). The marketing strategies of click-and-click and brick-and-click organizations differ, with the strategies linked to their different backgrounds. The marketing strategy needed in an online market also differs with one intended for a store front, with different ... factors becoming important. The factors associated with Internet stores will now be discussed, with these factors linked to the common marketing approaches taken by clic...
- Word Count: 1637
- Approx Pages: 7
- Has Bibliography
- Grade Level: High School