1. Information and Service economy
... to be an effective and stable tool for measuring service quality across service industries.(Parasuaman et al., 1985, 1988; Zeithaml et al., 1990 1993) This scale was developed and validated using producers in four service sectors: retail banking, credit cards, securities brokerage, and product repair and maintenance. These producers were selected based on the fact that they varied along key attributes ... receives, the technical outcome of the process. 2. Functional quality - How the consumer receives the technical outcome, what GrÖnroos calls the "expressive performance of a service" ...
- Word Count: 2215
- Approx Pages: 9
- Grade Level: Undergraduate