1. PSA Announcement - Smoking Kills
... 142-147), the creators of this advisement successfully motivates its viewers, through serious information to stay away from smoking. Advertising expert and University of Houston professor Jib Fowles in his assay "Advertising's Fifteen Basic Appeals" says that "an advertising message contains something primary and primitive, an emotional appeal, that in effect is the thin end of the wedge ... into several distinguishable categories, and that every ad is a variation in one of a limited number of basic appeals" (Fowles 138) The people who are in charge of advertising know about these appea...
- Word Count: 1007
- Approx Pages: 4
- Grade Level: Undergraduate