1. Summary Of What Is Strategy?
... from rivals" or performing similar activities in different ways." The essence of strategy is being different and doing things in a different way - so different, in fact, that competitors find it extremely difficult and costly to imitate those differences. The reason operational effectiveness is easily imitated and strategy is not results from the existence of trade-offs. To be different, to serve different customers, or to perform different activities requires that tough decisions ... be made about what to do and what not to do. No company can ... ...
- Word Count: 292
- Approx Pages: 1
- Grade Level: Graduate