1. Internet Advertising
... mainly on how profitable market segments were identified and how these segments were reached. Interactivity allows the opportunity to track individual customers one at a time and to build individual relationships with each. This indic ates the vast benefits that Internet interactivity supply in terms of database ... site in the country. Advertisers now have the opportunity of placing an icon on this page which immediately g ives them a formidable brand prescience (Williams, 1997). A host of Web page advertising companies have sprung up in South Africa, including an upstart from Port Eli...
- Word Count: 5593
- Approx Pages: 22
- Grade Level: High School