1. Internal Analysis
... Revlon Company has a diversification strategy that is concentric with slow growth in related products. II. Competitive Strategy The Revlon Company has a differentiation strategy. They have many loyal customers and an edge in brand name customers. They do have substitutes for their products but their customers are very brand loyal. The company has very good distribution, performance, image, and reputation. Some problems ... many things that are going well for Revlon but I believe their major flaw is their financial situation. B. Market Performance Revlon Incorporated has a majority of th...
- Word Count: 1729
- Approx Pages: 7
- Grade Level: High School