1. The objectives and measures of the balance scorecard
... on capital employed, operating income, project profitability, and cash flow. In the balance scorecard the financial measures play a dual role. First they identify the financial performance that is expected from the strategy that the organisation implements and secondly they provide the goals and targets which the other 3 perspectives objectives strive for. The Customer Perspective looks at the question of how do we appear to our customers? Its primary aim is to ... considered to be an element of a chain of cause and effect relationships that communicates the meaning of the business unit...
- Word Count: 2837
- Approx Pages: 11
- Has Bibliography
- Grade Level: Undergraduate