1. Cultural Impact On International Branding In Advertising----A Case Of Success Of LGE In China
... interviewees. I will design the case study and prepare the questions on the basis of my research framework. The questions include: 1) Chinese perceptions of the brand name, logo, slogan, and the Chinese translation 2) Chinese perceptions of LG product 3) Chinese perceptions of the advertisements 4) Chinese perceptions of Korean products in general 5) Demographic data about interviewees The questions do not ask directly "what is your perception-, but " ... brand, products, and advertisements, I want to know Chinese impression of South Korea and if they associate South Korea with any part...
- Word Count: 3572
- Approx Pages: 14
- Has Bibliography