1. Consumer behaviour
Each year this market grows by several million persons and by more than $100 billion, making it one of the most attractive consumer markets in the world. ... First, a buyer's characteristics influence how he or she perceive and react to the stimuli. ... Culture Culture is the most basic determinant of a person's wants and behaviour. It comprises the basic values, perceptions, wants, and behaviour that a person learns continuously in a society. ... Those to which the person belongs that have a direct influence are called reference or membership groups. ...
- Word Count: 2786
- Approx Pages: 11
- Grade Level: Undergraduate