1. Hot Wheels
... car and with its traditional target segment is 4-8 year old boys (Tkacik, 2002). Hot Wheels has a new website with free games aimed at teen and pre-teen boys, not their target segment, but who their target segment views as cool. Hot Wheels is trying to extend the maturity phase on its die cast cars by finding new ... uses for a product and targeting a new segment. Hot wheels wants children as well as parents to no longer view the die cast cars as just play toys. They hope that the cars will ... their new die cast cars that look like Honda Civics and Ford Focuses could be the spark tha...
- Word Count: 312
- Approx Pages: 1
- Grade Level: High School