1. Trends in Hotel Organization
... of aspects and these include a review of literature about the current trends in relation to social marketing, innovative technology, customer satisfaction and corporate sustainability. 2.0 Trend of Social Marketing In the hotel organization presently, there seems to be an increase in the use of real time social marketing as a means to attract customers as well as to maintain effective customer relationships. ... Real time marketing takes place usually on the internet and via social media networks. This is becoming an increasingly ... Jogaratnam, 2005). These hotel organizations recogni...
- Word Count: 1555
- Approx Pages: 6
- Has Bibliography
- Grade Level: Graduate