1. Online Reputation Management (ORM)
... have dramatic effects, not only on the company's revenue but on its very existence. Many brand owners and managers are still ignorant of the concept of Online Reputation Management (ORM) for businesses. Search engines are powerful online reputation drivers. If a significant number of top listed search results on a company are negative, customers are likely to click on a rival company's entry. Good ... need to dedicate themselves to. Negative news about a brand, whether true on not could dominate search engine results for years. It is important that a business takes control of its brand...
- Word Count: 558
- Approx Pages: 2
- Grade Level: Undergraduate