1. Strategy on the Web
... companies that win the war on the Internet will do so because they focus on their customers" experience. King's philosophies are not that much different than those of JCPenney founder, James Cash Penney, over 100 years ago. Penney opened his first Golden Rule Store in 1902, and his goal was "to serve the public, as nearly as we can, to its ... in an attempt to win customers is not a new concept; however, creating an Internet business plan centered on the customer experience and not the product is very unique. King, like James Cash Penney, may have figured out that the real secret to bus...
- Word Count: 498
- Approx Pages: 2
- Grade Level: Undergraduate