1. Start Something That Matters by Blake Mycoskie
... facts and claims about how your product is better than all the others, share something personal and it will stick with them longer. To back up his claim, he tells some stories (how ironic). One that interested me was the story of Jared Fogle, the famous spokesman for Subway who was able to ... at the time would have put her family $60,000 in debt, or stop fighting for something she really believed in. At that moment, her fear of failure was overcome by how strongly she felt in her idea, and she decided to take out the second loan. The second time around, the cookbook was a huge ... wh...
- Word Count: 2616
- Approx Pages: 10